Estonian dieters have been advised about a new weight loss method via a "humorous"advert that featured Jewish concentration camp prisoners.
In what the Simon Wiesenthal Centre, a leading human rights organisation, described as "sick", the advert included a photograph of emaciated prisoners and the tagline: "One, two, three: Dr Mengele's diet pills work miracles on you. There were no fatties in Buchenwald."
The offending advert was published in the comedy pages of the weekly news magazine Eesti Ekspress.
Dr Efraim Zuroff, a prominent Nazi hunter and Holocaust expert, said it was "incomprehensible" that the publication would publish "such a perverted attempt at humour at the expense of the Nazis' millions of victims".