The museum promised to ‘do better’ when designing future social media campaigns
September 9, 2025 09:20
A US Holocaust museum has deleted a social media post that stated the phrase “‘Never again’ can’t only mean never again for Jews”, promising to “do better” in future.
Holocaust Museum LA stated that it removed what it called a “pre-planned social media campaign intended to promote inclusivity and community,” because the post was “easily open to misinterpretation by some to be a political statement reflecting the ongoing situation in the Middle East.”
“That was not our intent,” the museum said. “It has been removed to avoid any further confusion. We promise to do better, and we will ensure that posts in the future are more thoughtfully designed and thoroughly vetted.”
Some Holocaust museums have been criticised during the Israel-Hamas war for attempting to universalise the Shoah, while many have decried claims that Israel is guilty of “genocide”.
“The urge to ‘universalise’ – that is, to hitch Jewish experience to the wagon of ‘tikkun olam’, or healing the world – is a glaring reality in Jewish museums generally and in museums on the Holocaust in particular,” wrote Walter Reich, Yitzhak Rabin memorial professor of international affairs, ethics and human behavior and professor of psychiatry and behavioral sciences at George Washington University professor, in Mosaic magazine in 2016.
“But intolerance isn’t what animated Hitler to murder the Jews,” added Reich, a former US Holocaust Memorial Museum director. “What animated him was a vicious form of antisemitism.”
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