Laviot, a new organisation for queer Jewish women, was launched earlier in summer this year.

Laviot co-founder Oli Davidson explained she first came across the drink when she went to see the musical Everybody’s Talking About Jamie, “where it was on sale, which was the week before Laviot launched.
“I immediately got in touch with Proud beer to see if we could arrange something between them and Laviot but we haven't really had an opportunity until Limmud. We thought it fit fantastically with Limmud's values and, for Laviot, it was an excellent opportunity to connect with the wider LGBT+ community and we were proud to enable the support of such a great charitable initiative.”
Limmud explained it could only offer Proud beer if the ingredients were kosher. So Laviot put its producer in touch with an official from the London Beth Din in order to approve its kashrut first.