A man in Sainsbury's has told shoppers that buying produce from Israel helps to fund “genocide in Gaza” and has encouraged shoppers to boycott hummus, avocados, and kosher goods. 

The activist used a megaphone to deliver a “customer announcement” in which he informed bewildered shoppers “Sainsbury's is now selling a range of Israeli goods in this store.”

Greater Manchester Friends of Palestine posted the video of the moment when the anti-Israel protester told shoppers that the avocados and hummus in the British supermarket originated in Israel.

As women held up BDS posters behind him, the anti-Israel activist said: “Some of the avocados on aisle one are actually grown in the illegal settlement in the West Bank” and “Sabra hummus on aisle three is also a product of Israel.”

Blasting his anti-Israel message across the shop, the man told shoppers, "Several of the items within the kosher sections are also products of Israel.”

He ordered customers to “check the label do not buy items which say produce of Israel”. He said the sales of Israeli produce are “funding the genocide in Gaza.”

The activist concluded: “Please don’t buy Israeli produce if you want to oppose the massacres in Gaza and the ethnic cleansing that is happening.”

Several X/Twitter users said the protest would have the opposite effect on them. Chris Rose tweeted, “I usually buy avocados and hummus whenever I go to Sainsbury’s but I’ll definitely make sure they’re marked as products from Israel and buy double thanks to this crank.”

The supermarket protest comes weeks after spoof pricing labels were spotted next to pots of Israeli hummus which accused shoppers of “supporting genocide”.

The stickers said shoppers could purchase “apartheid hummus” for £19.48 and noted, “Buying this product helps support genocide.” The stickers encouraged consumers to “search #BDS for more info”.

In response to a social media post alerting Sainsbury’s to the label, a spokesperson said they were “terribly sorry about the label” and confirmed it was "not a Sainsbury’s label and has been placed there by somebody.”

The JC has approached Sainsbury’s for comment.