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Obituaries

Obituary: Sally Fiber

Philanthropic doyenne of Fitzrovia and the West End

September 17, 2017 14:46
Sally Fiber.jpg

ByOLIVIA JACOBS, OLIVIA JACOBS

2 min read

From her earliest days, Sally Fiber, who has died aged 81, became involved in the charity work of the legendary Fitzroy Tavern in London’s Charlotte Street, once the hub of London’s bohemian society, where she was born and where she lived for the first 17 years of her life. She was the only daughter of Annie and Charlie Allchild, who took over the pub from Annie’s father Judah ‘Pop’ Kleinfeld, its very first licensee.

The Fitzroy had a very illustrious clientele. It was famous from the 1920s to the mid 1950s as a meeting place for London’s artists, intellectuals and bohemians such as Dylan Thomas, George Orwell, Jacob Epstein, Nina Hamnett, Augustus John, Betty May, Lawrence Durrell and Tommy Cooper. It was also the haunt of detectives Bob Fabian and Jack Capstick, public executioner Albert Pierrepoint and occultist Aleister Crowley. The Fitzroy Tavern was renovated last year to bring the tavern back to its golden era of the 30s. Augustus John said of it 1927: “If you haven’t visited the Fitzroy you haven’t visited London.”

In 1923, having seen the loser of a darts match in the public bar throw a dart into the ceiling in exasperation, Sally’s grandfather Judah Kleinfeld hit upon the idea of providing darts to the public with small paper bags attached, which they would fill with small change and then throw into the ceiling for an aptly named charity – Pennies From Heaven.

When the money was collected, it was used to take thousands of under-privileged local children on day-trips to the countryside and later to put on parties at The Scala Theatre. It collected the equivalent of over half a million pounds in its time and provided hundreds of children with the extra support they needed. The charity had a special nostalgia for the family because when Judah first came to the UK in 1886, he brought with him only four pennies (later placed in his grave with him).