New campaign urges community to support Israeli emergency medical service Magen David Adom


The Board of Deputies and Magen David Adom have launched a campaign to allow the UK Jewish community to respond to the current wave of terror in Israel.

The #FacingTerrorSavingLives campaign calls on the UK Jewish community to support the front-line work of Magen David Adom by donating to MDA UK.

Israel’s medical emergency response service is often first on the scene at terrorist incidents, treating both victims and perpetrators.

The social media and postal campaign carries the slogan #FacingTerrorSavingLives

Jonathan Arkush, president of the Board of Deputies, said: “As British Jews we are horrified by the current wave of wanton violence being committed against civilians in Israel by terrorists. While the media’s reporting is less than satisfactory, we are capable of having a real impact in the saving of lives by supporting the vital work of Magen David Adom through MDA UK.”

Since October 2015, Israel has been subjected to a sustained cycle of violence, with indiscriminate attacks on civilians throughout the country.

According to the Ministry of Foreign Affairs, as of 20 December there have been 94 stabbings, 34 shootings and 19 car rammings, while MDA statistics, estimate that between September and December 22 people have been killed and 252 wounded - 21 of them seriously.

Daniel Burger, chief executive of MDA UK said: "This wave of violence has demonstrated that terror can strike at any time, any place, anywhere. For this reason Magen David Adom must be able and ready to respond whenever and wherever it is needed. Working with the Board of Deputies, Magen David Adom UK is not only raising awareness of the current situation but also the funds needed to keep our ambulances fully stocked with life-saving equipment."

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