Journalist and political commentator Melanie Phillips has launched her own media company publishing high-brow books as well as selling branded tote bags and mobile phone covers.
Ms Phillips, a high-profile columnist for the Daily Mail and the JC, and a prolific author, has set up EM (short for Electric Media) in an effort, she said, to stand up for the little guy.
The company will bypass traditional publishers to release books on digital platforms, as well as producing a range of merchandise.
Topics being covered by EM publications include the parenting of teenagers, royalty and the scapegoating of intellectuals.