Lego Israel CEO Yoav Gaon said that the company’s "values of creativity, imagination, learning, fun, and quality were brought to life through the incredible event of creating the menorah as hundreds of kids, parents, and grandparents attempted to break the Guinness record."
"I'm excited to share that the Lego Store Israel has built the world's largest Lego brick menorah, measuring more than 4.5 metres in height and 4.4 metres wide” Gaon continued.
He explained, "The sculpture is made exclusively out of single bricks and was assembled by children and families as part of a ChanukahLego festival. The menorah has no inner or outer structural support or glue except for the Lego bricks themselves."
Guinness, who greenlighted the Israeli shop’s bid for the world record, could take a week or more to officially certify the record.
The company has not yet commented on the Tel Aviv store's claim to have achieved the world record.
Last week the UK's Chief Rabbi Ephraim Mirvis unveiled an 18-foot-tall Lego Chanukiah at Gesher School in North London.