Simples, says the man revolutionising Twitter


An Israeli-developed live-streaming app could revolutionise the way Twitter is used, according to its creator.

Meerkat has accrued almost £3 million of venture capital investment since it was launched by Israeli firm Life on Air at the end of February.

In its first 11 days the app attracted 80,000 users and has now topped the 100,000 mark.

Where Meerkat differs from other live-streaming services such as YouTube is through single-use viewing.

When a user starts filming, the video is automatically tweeted before disappearing forever when the broadcast finishes.

Co-creator Ben Rubin, 27, said that Meerkat could change the face of social media and the way breaking news is broadcast.

He explained: "The purpose is to become the most comprehensive, impactful video community out there.

"We want the audience to be empowered to be part of the content, and the walls between authors and broadcasters to come down."

Among the thousands of videos posted in the app's first weeks were broadcasts from actor Ashton Kutcher and US Senator John Thune's instant reaction to Israeli Prime Minister Benjamin Netanyahu's speech to the US Congress.

Mr Rubin said: "News-makers have already started to use it, which is wonderful. Real estate agents are using it to show off apartments, bands are advertising through it, churches are doing services through it - it's pretty cool seeing all the different ways it's being used.

"We're trying to make sure that people feel comfortable going live, because people don't have this habit of live streaming.

"We're accustomed to going around with cameras, but have this habit of taking photos, not video."

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