Reebok backs down on Israeli football kit ‘boycott’ after lawsuit threat

“We are convinced that a braver and more honest sponsor will be found in the near future.”

However, this morning, the association confirmed that Reebok had reversed its decision following a threat of legal action, saying: "After a conversation between IFA president Moshe Zuares, Reebok and the local franchisee, the company reversed its decision to end its contract with Israel national teams, and the teams’ uniforms in international matches will feature the company’s logo as it has been up to now."

Reebok is yet to comment on the reports publicly.

It comes after Uefa, the governing body of European football, reportedly decided against suspending the IFA, which would have seen Israel barred from participating in the upcoming World Cup.

The organisation never officially confirmed it was planning a vote on the issue, but it was widely reported that proposals to do so had been advanced and that an extraordinary meeting was due to be called shortly.

However, the vote is understood to have been delayed after the White House published President Trump’s “comprehensive” plan for peace in Gaza, which has since been accepted by Israel and a number of Arab states.

Hamas said it is considering the plan “in good faith”, but a senior official in the group told the BBC that it was “likely” to reject the deal as it “does not serve the interests of the Palestinian people”.

Israel is also facing potential exclusion from the Eurovision Song Contest, with organisers announcing plans for an emergency vote ahead of the 2026 competition after pressure from several national broadcasting unions, including those of Spain and Ireland.