Moves are under way to harness the push by Israeli start-ups to revolutionise the cannabis industry.
A conference of 750 people, the International Summit for Accelerating Cannabis Innovation, will take place in Tel Aviv in March, with participants from America, Australia, the UK, Finland and elsewhere. It is being organised by iCAN, a new company established to boost cannabis innovation.
One of the company's founders is Clifton Flack who moved from London to Israel 10 years ago. For him, cannabis is "the most exciting industry I have seen".
He argues that while medical cannabis is becoming more accepted - this week, medical marijuana shops opened in Illinois - growers have remained underground. As a result, he said, cannabis farming has not been exposed to research and innovation.