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Dvora Lewis

Wit, love, drama and spice of LSO’s legendary PR manager

January 22, 2021 00:29
3 Dvora
2 min read

There are some people you think will go on forever. Dvora Lewis, who passed away at the age of 79, was one of them. When she retired from managing the PR for the London Symphony Orchestra five years ago — after 37 years — the LSO threw a farewell concert for her with star violinist Joshua Bell performing with the orchestra, and a grand reception afterwards.

It was a large and lavish goodbye to a woman whose brilliance at communications had redefined the orchestra’s status in the world; Sir Colin Davis, Valery Gergiev, and before them, the likes of Leonard Bernstein and André Previn, had all benefitted from Dvora Lewis’ gifts.

Dvora Lewis arrived in London at the age of three, her parents Herman and Ethel Michelson having fled their home-town of Riga, Latvia from Nazi persecution. Education at St Paul’s School for Girls and later, University College, London (UCL) led to an 11-year stint in New York, working in the broadcast department of the British information services. In 1970, she moved back to London and set up what would become a classical music PR empire, the first of its kind, at her home in Hampstead. Her office, though it grew with a team of bright and buzzing assistants, continued to remain at her Hampstead home; journalists like me were invited to breakfast or lunch at Carluccio’s, around the corner to her house.

Lunch with Dvora was always a memorable affair. You would learn about the time she worked with Lenny Bernstein or Daniel Barenboim, or about leading the high life in New York in the 1960s until a Mr Michael Lewis, from St John’s Wood, persuaded her to come back and be his wife, at the grand old age of 34, two months after their first date. (Dvora had already broken off two engagements). “Mr Lewis”, as she always fondly referred to him, accompanied Dvora to every concert and work trip she made, while his wife made headlines around the world – or persuaded journalists to do so.

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