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Daniel Waterman drives the web wild with his Lewis Hamilton ad

July 9, 2009 16:45
Daniel Waterman 2

By

Candice Krieger,

Candice Krieger

1 min read

Meet Daniel Waterman, the man who helped create Lewis Hamilton’s McLaren Formula One car — albeit his miniature, animated one.

Twenty-year-old Mr Waterman was one of the animators that created the hit television advert for banking group Santander, which stars British F1 champion Lewis Hamilton.

The 50-second ad begins with a Scalextric box on the floor of a living room. As the toy’s owner leaves the room, we see the flap of the box move and a miniature Lewis Hamilton beckon to spectators and crew to join him in the room. Everyone works in unison to create a track for Lewis Hamilton, who comes to life and drives off.

The advertising campaign has caused quite a stir and is one of the most viewed videos on YouTube. Mr Waterman, who is studying 3D character animation and special effects at Staffordshire University, animated a shot of the car going round the track.