Shul nets goodwill from advert in Wembley final programme

Borehamwood and Elstree Synagogue’s efforts to foster good relations with the wider community have seen it engage in interfaith initiatives, donate to a local food bank and host school groups.

But its outreach work reached a different audience on Saturday as the shul paid for a full-page advert in the programme for the National League play-off final at Wembley Stadium, wishing Boreham Wood good luck for their game against Tranmere Rovers.

And although the Hertfordshire team lost out to the Merseysiders for a place in League 2 — the fourth tier of the English football pyramid — the message from “the rabbis, lay leaders, members and staff” won the synagogue many new fans.

BES chair Simon Mitchell said the advert was “a statement of support on a big day for the town.