In the latest major communal fundraising effort, Magen David Adom UK has passed its £2 million target from a 36-hour campaign which ran over Sunday and Monday.
The campaign was aided by a livestreamed event hosted by Robert Rinder and watched by 1,400 people which showcased MDA’s life-saving work in Israel. Gal Gadot was among celebrities who sent messages of support.
Mr Rinder told viewers: “For me, MDA encompasses all that is good and great about Israel, which is why I am such a passionate supporter and why I’m here tonight.”
Like other communal charities, MDA UK has been unable to hold in-person fundraising events because of the pandemic, making other sources of revenue essential. Last week, Chai Cancer Care raised more than £3 million from a similar online campaign.
