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Jewish Culture Month is chance for community ‘rebrand’, says Board president

Despite the challenges, there are a lot of reasons to be positive about UK Jewry, Phil Rosenberg believes

January 12, 2026 15:47
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Rosenberg in Brighton in 2024 (Image: BoD)
5 min read

Having just reached the mid-point of his first term of his office, Board of Deputies president Phil Rosenberg is looking ahead to what is likely to be the key initiative of the second half of the triennial: Jewish Culture Month (JCM), set for May and June this year.

“We need a strategic rebrand of our community,” he says. “Because it can’t be right that the only public commemoration of Jewish life in this country is Holocaust Memorial Day or the only compulsory education is Holocaust education.

“Those things are very important… but it’s not the whole story. It can’t just be a story of Jewish pain, we also need to speak about Jewish joy. We need our friends and neighbours of different faith communities not just to see us through the lens of the challenges we face in terms of antisemitism, war, the Holocaust and so on, but also the contribution we make to our society, whether it’s cooks and comedians, philanthropists and entrepreneurs, or whether it’s our artists.”

Rosenberg, who turned 40 last week, has brought a dash of youth to a role traditionally reserved for those well into middle age and older. It has been “difficult” to stick to his hope of saving two days a week for his private work as a PR consultant. The presidency is “effectively a full-time unpaid role effectively in one of the most challenging times the community has faced in recent memory,” he says.

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