Mention Wizo and the image often conjured up is one of ladies of a certain age attending genteel fundraisers. It is a perception Lauren Weinberg is working assiduously to change as Young Wizo events co-ordinator.
Since Mrs Weinberg joined the welfare charity in 2013, it has built up a database of 1,000 in the 21-to-40 age category. Recent activities have ranged from an exhibition with artist Charlotte Posner to Chanucah cocktails in Camden.
Events in the New Year include "cereal dating" (it's at the Cereal Killer Cafe), a north versus south cholent cook-off in Manchester and a Moroccan themed party. As the dating night suggests, the group is open to both sexes and one of its co-chairs is Josh Cummins, who recently won a local Entrepreneur of the Year award for his north London recruitment consultancy.
Mrs Weinberg - whose parents met through a Norwood committee - brings to the role wide experience in PR. She worked for Budweiser, ran her own marketing and design consultancy and served Aish in Israel and the UK.
She acknowledged that it was challenging to sell Wizo to a younger market, particularly to women whose mothers or grandmothers had been involved.
There was also a "lack of awareness and understanding of Wizo's work. The name of the organisation does not convey this.
"Once we explain the history and, of course, the extensive social welfare projects in Israel, there is no problem with engagement."
She added that a sub-committee had the remit to reach out to the younger end of the YWizo age spectrum.
"The emphasis currently is not so much on numbers but rather a slower build to ensure individuals are committed to the organisation. This is the future of Wizo," Mrs Weinberg added.
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