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Gosh, you've grown into a fundraising sensation

May 7, 2015 16:28
Tamara Fisch (top) and Emily Flitterman's #thenandnow images

By

Sandy Rashty,

Sandy Rashty

2 min read

First there was the "no make-up selfies" social media campaign that raised £8 million for Cancer Research UK. Then came the global "ALS ice bucket challenge", which generated £65 million for research into the neurodegenerative disease, Amyotrophic Lateral Sclerosis.

Now two Jewish friends have started the #thenandnow campaign to raise funds for London's Great Ormond Street Hospital (Gosh).

The campaign asks supporters to upload a photo of themselves as a child with the #thenandnow hashtag on Facebook or Twitter. They are then asked to make a donation to the hospital and nominate friends and family to do likewise.

Within 10 days of launching the campaign, 20-year-old students Tamara Fisch and Emily Flitterman reported that close on £8,000 had been raised for Gosh through at least 2,000 donations.

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