Chai Cancer Care is revolutionising small-scale charity giving with a “tap and give” initiative.
Golders Green shoppers cannot failed to have noticed a life-size cut-out of Chai ambassador George Rosenfeld in the window of the Kosher Kingdom supermarket, asking for a “Chai five”. Those responding with a credit card or mobile device donate £3 to the cause.
The charity intends to take the donation promotion to other kosher stores including Tapuach in Hendon, Daniels in Temple Fortune, Brackmans Bakery in Prestwich and Haydn’s Kosher Meats in Whitefield.
As the project was launched at Kosher Kingdom, Chai’s chair, Louise Hager, said the proceeds would benefit the 3,500-plus cancer patients and their loved ones who rely on the charity for support.
