The appearance of NHS posters in Hebrew at Hove bus stops encouraging residents to have Covid vaccinations when offered has both pleased and perplexed the local community.

Titled “Why I should be vaccinated”, the posters highlight that being vaccinated not only protects the person receiving the jab but those they come into contact with.

Given that Israelis living in Brighton tend to be fluent in English and that only a small number of local Jews could translate the information, some have questioned the point of the campaign.

But resident and communities’ consultant Fiona Sharpe recognised a wider purpose.

“The Jewish community in Brighton and Hove has needed no encouragement to take up the opportunity to be vaccinated,” she said.

“However, it was good to see the posters in Hebrew alongside those in Arabic, Hindi and other languages of minority communities in the city. Whilst the Jewish community is obviously not Hebrew-speaking, it is a language we all recognise as being ours and there has been a feel-good impact.”