Children will be encouraged to log on to the platform and post a photo or video about each good deed — spurred on by a cartoon of the Chief Rabbi.
Organisers hope the initiative will “gather hundreds if not thousands of photos and videos” to showcase how young British Jews are giving back to their communities.
JLGB said they have designed the challenge in consultation with schools and young people and will pilot it for one year before launching the award across all Jewish primary schools.
Rabbi Ephraim Mirvis said: “My hope is that the Chief Rabbi’s Kindness Challenge will provide a wonderful platform to teach our children, from the youngest possible age, that there is nothing quite as rewarding in life as giving to others.”
Neil Martin, chief executive of JLGB, said: “Our ultimate aim is to share this approach with…other faith communities. We want to show that volunteering can start at an early age and is an amazing activity for children and parents to do together.”
