‘Hitler was right’ says owner of trendy London barbershop

The 37-year-old also posted on a Reuters video last month, saying: “So simple Adolf Hitler was right. 85 years ago this true [sic]”

On its website, The Axe Club says its core value and motto is “everyone is royalty”.

“We pride ourselves on treating each and every client with integrity, always providing five-star service. Rest assured, we will always go out of the way to ensure your expectations are met,” it said.

Merdani was a finalist on Big Brother Albania season 5 in 2012 and, as recently as last year, was still being interviewed by Albanian media about his reflections on the current season of the show. He is originally from Memaliaj, Albania but later moved to the capital, Tirana.

A spokesperson for the Axe Club said: “We would like to make it clear that our company does not condone, support, or align with any form of antisemitism, hate speech, or discriminatory behaviour.

"The comments referenced are completely unacceptable and stand in direct opposition to the values we uphold as a business.

"We are currently reviewing the allegations you have raised with the utmost seriousness. If it is established that an individual connected to our company has engaged in such conduct, we will take the appropriate steps in line with our policies and responsibilities.

"We appreciate you bringing this to our attention. Please be assured that we are committed to maintaining a workplace and business environment founded on respect, inclusivity, and integrity.”