In the week leaders of the South London Jewish Primary School project attended the crucial interview stage at the Department for Education, a competition was launched to find a new name for the school.
Local residents, Jewish community members and registered families are being asked to suggest possible titles, along with their reasoning.
If the application to the DfE is successful, the school will open with a reception class in September 2013. Pupils will be welcomed from all shades of Judaism and the wider community. Families of 150 children have already registered "commitment to apply".
SLJPS director Shirley Lee said: "We are very proud of being able to offer a cross-communal, mixed school, dedicated to creating an environment in which children can grow to their fullest potential." The naming contest would "empower the local community in feeling that it has a real part to play in developing and owning its new school".