Become a Member
The Jewish Chronicle

Men aren’t designed to like fashion

Who needs novelty when you can wear something that you know works?

October 29, 2009 10:56

By

Joe Joseph

2 min read

Excuse me ladies, but would you mind leaving us for a moment? We men have something important to discuss, in private. Have they gone? Ok, guys: have you bought your snood for the winter yet? What? No, I hadn’t a clue what one was either, but apparently everyone was wearing them on the Milan catwalks. They’re THE thing this winter. Shall we go shopping for one together? I see. You want to think about it.

Why do designers do this in their catwalk shows? Why show garments that they know no man will ever wear? Paradoxically, it may be precisely because designers know that men never imitate anything worn by male models on catwalks that liberates them to indulge their wilder fantasies.

Designers calculate that they can make trousers from chicken skin if they want, because no man is paying any attention anyway. Women’s catwalk fashion is different. Couturiers unveil a new frock on the catwalk in Milan and 48 hours later there are knock-off copies in every high-street.

Male catwalk models? Men look at the newspaper pictures of men in pink silk suits, with shorts instead of trousers, the jacket lapels as wide as a Concorde’s wingspan, and they assume that it must be a modern version of Candid Camera. They just turn the page and carry on wearing a suit whose style hasn’t changed very much in centuries.