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Yomtov wishes, sealed with a silent tear

A look in the archives discovers festivities from years past

September 17, 2020 11:20
A new year's card with a sad message

By

Dawn Waterman ,

Dawn Waterman

3 min read

On a recent trip to Polin, the Jewish Museum in Warsaw, I bought a pack of reproductions of Yiddish postcards in the gift shop, charming images of a by-gone era. But I was surprised to find that some of the original postcards are to be found in London, in the collection at the Jewish Museum London.

The tradition of sending New Year’s greetings for the Jewish holidays dates from the 14th century but it was not until the mass production of printed material and affordable stationery that the practice became widespread.

The first postcard was invented in Vienna, 1869, just a blank square of thin card. The classic picture postcard followed shortly after and was quickly taken up by the public, becoming so popular that the years between 1898 and 1920 have been referred to as the “Great Post Card Craze.”

During this craze, the practice of sending Jewish New Year postcards also took off. Germany and Poland were the centres of production for these cards, with German printers primarily using biblical imagery for illustrations and East European printers opting for artwork depicting scenes from day-to-day Jewish life. The image was often paired with a rhyme or short message in Yiddish.

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