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Move over Napa – it’s all about Santa Barbara

The ‘American Riviera’, with its stunning vistas and delectable local wines, might just be the country’s best spot for viticulture

June 12, 2025 09:54
MarMonteHotel_aerial1_courtesyMarMonteHotel.jpg
Mar Monte Hotel in Santa Barbara. (Photo: Mar Monte Hotel)
5 min read

Forget the famed vineyards of Napa Valley; any wine buff in the know will tell you that lesser-known Santa Barbara is the jewel in California’s viticultural crown.

Officially dubbed the ‘American Riviera’ by the tourist board (and local resident Meghan Markle), Santa Barbara is a welcome retreat from the chaos of LA, just a couple of hours’ drive north on Highway 101. In addition to its surfy vibes, 300 days of sunshine a year and rich cultural heritage, the region was voted the world’s top wine country by Wine Enthusiast magazine in 2021.

Throw in the recent 20th anniversary of cult movie Sideways – which put the area’s pinot noir firmly on the winemaking map – and a visit was long overdue.

Landing at Santa Barbara’s dinky regional airport via an Alaska Airlines flight was an unexpected delight, with the city’s Spanish colonial legacy instantly visible in its white stucco walls and red tiled roof. The Spaniards first arrived here in the 18th century, but while an earthquake reduced much of the city to rubble in 1925, a painstaking rebuild followed low-rise Mediterranean aesthetics to ensure a Moorish-style charm.