Dan Hotels’ “Link” to the Future of Hospitality in Tel Aviv

Galit Dohan, the general manager of Dan Hotel’s first LINK hotel&hub is smiling from ear to ear as she watches her specially-trained staff tend to guests who have arrived at this new establishment in the heart of Israel’s bustling business and cultural zone. “This is the first hotel of its kind in Tel Aviv, where a guest feels as if they have entered an urban environment where they are LINKed to technology and LINKed to art and culture and not standing in line, waiting to deal with the hotel check-in bureaucracy. Those days are ending, and we are at the forefront of this new concept hotel,” says Dohan, who has spent most of her career working in a variety of positions within the hospitality field in Israel.

Strategically located on Tel Aviv’s King Saul Avenue, the LINK hotel&hub incorporates comfort, technology and a relaxed ambience where guests can socialise and mingle. 

To help arriving guests get quickly to their rooms with a minimum of fuss, The LINK has eliminated many procedures typical of traditional hotels: no cash transactions, no reception desk, no bellboys and no concierge. The helpful multi-tasking 24/7 service crew operates on an “everyone does everything” basis. The hotel offers different-sized guestrooms with a 55in smart TV – much bigger than in most hotels, luxury beds and linen, rain shower and adjustable lighting to suit the mood. A distinctive feature of the hotel is the way internationally acclaimed photographer Daniel Siboni has curated and displayed Tel Aviv Street Art throughout the hotel.

Using their mobile phones, guests can download the innovative and comprehensive LinkApp that enables check-in, check-out and unlocking the guestroom door. LinkApp serves as the house phone for making free calls anywhere in Israel, and for controlling in-room functions such as the TV, the air-conditioning, and adjusting the colour and intensity of the light settings. LinkApp is also a virtual concierge that helps guests explore everything Tel Aviv has to offer: entertainment, dining, shopping, nightlife, culture and transport to the airport, Jerusalem and elsewhere.