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Brown Brut Tel Aviv hotel review: Brutalist style with a twist

Brutalist style gets a modern makeover at Brown Brut with this new boutique hotel

June 25, 2023 17:30
Brown Brut deluxe room. Photo Max Kovalsky (2)
3 min read

Brut isn’t necessarily a word you’d associate with a family hotel. And online, the Brown Brut hotel — one of the rapidly expanding Brown group’s most recent openings— seemed more funky than family hotel.

In fact, the name is inspired by the building it sits within; a former office block designed in the Brutalist style. Equally, the “brut” could have been a tribute to the plentiful prosecco that sits in a frosty-sided ice bucket in the hotel’s reception — the free fizz and library-look, lobby wallpaper are trademarks of the estate.

Fans of the boutique group will already expect pleasingly sleek contemporary designs, and here the starkly modern architecture is particularly fierce — much metal and concrete, sharp lines and corners with a notable absence of frilly furnishings. Very much in keeping with Tel Aviv’s Bauhaus building vibe.

Arriving at 2am to a deserted lobby looking more like a nightclub than a hotel and walking down dimly lit corridors, I was concerned this might be more party place than family friendly. I needn’t have worried though.