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Sweet scents for a fruitful new year

Just as we eat apples dipped in honey for a sweet new year, the perfumes we wear can be symbolic, says Viola Levy

September 17, 2020 10:36
1159952152

By

Viola Levy,

Viola Cohen

3 min read

The idea of renewal and the promise of a sweet new year has never been more gleefully anticipated, after the events of the past few months. And just as we eat symbolic sweet foods for Rosh Hashanah, there is a way we can mark the occasion with our perfumes too.

Just like with food, there’s something about fragrance that wraps us in a security blanket and makes us feel everything’s going to be OK — and nothing achieves that quite like the sweet kind of scent known as a gourmande. One of the lesser-known fragrance families, gourmandes are particularly suited to the colder seasons — the scent equivalent of coming in from the cold and tucking into a giant slab of honey cake. And while the name “gourmande” is relatively new, the scent itself is not — as James Craven, perfume expert and archivist at Les Senteurs explains.

“We can trace many gourmande scents back to ancient times — timeless perfumes to wear and fragrances to use in rites of magic and religion,” he says. “Some of the very oldest perfumes with which ancient man daubed himself were mixes of honey, ginger, sweetened wine, cinnamon and dried fruits such as raisins and dates.”

A key ingredient in gourmande perfumery is vanilla, which James notes, “came into high fashion just short of a century ago in the shape of Guerlain’s oriental classic Shalimar — characterised by a massive overdose of vanillin. Then for many years after, vanilla-based perfumes trended towards the sweet and creamy, even syrupy!”

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