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Oh, brother: Documenting the rise of the Emanuels

Two served Obama, the other is big in Hollywood. Now the eldest reveals all

July 18, 2013 14:17
Zeke Emanuel today (Photo: Candance Dicarlo)

By

Jenni Frazer,

Jenni Frazer

5 min read

Zeke Emanuel was the target of bilious commentary by British TV presenters over his participation in a 1981 reality show, Now Get Out of That. An early precursor of the Survivor programmes, the show featured students in an Oxford versus Cambridge challenge performing a variety of physical and mental tasks. At every turn the commentators had something really foul to say about Zeke — “pushy”, “volunteers for everything” and, after all, “an American”.

Though he says he has no TV and didn’t even see the programme until one of his daughters gave him a DVD of the show as a Chanucah present, Zeke Emanuel has plainly committed to memory the presenter’s conclusion: “Zeke may be pushy, but where would Oxford be without him?”

“Pushy” is the word that runs through Zeke Emanuel’s latest book like lettering in a stick of rock. For pushy, read in-your-face, loud, sweary Jewish brothers, who soared from a wild, rough-and-tumble Chicago childhood to become three of the most influential Americans of their generation. Zeke, eldest of the three Emanuels, was born in Tel Aviv in 1957 (“in Mendele Street”) and became President Obama’s health policy adviser in his first administration, from 2009-11. He is now chairman of the Department of Medical Ethics and Health Policy at the University of Pennsylvania, a distinguished oncologist whose books on euthanasia and the best end to life have contributed significantly to America’s national debate.

Next is Rahm, also famous in Obama’s first White House as chief of staff and apparently the inspiration for the West Wing’s Josh Lyman. Rahm is now Mayor of Chicago, slightly to his elder brother’s amusement. When Zeke goes to visit, the larger-than-life pictures of “Hizzoner” at O’Hare Airport leave no one in any doubt as to who is in charge. And the baby of the family is Ari Emanuel, Los Angeles-based and a Hollywood superagent, widely said to be the model for the foul-mouthed Ari Gold in the hit TV series, Entourage. Family get-togethers are the acme of rambunctious behaviour, all arm-waving, finger-pointing, and yes, much swearing.

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