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Authentically rich: Meet an artist who’s not scared to admit to her good fortune

Being one of 'the one per cent, of extreme privilege', is the focus of Danielle Durchslag’s playful, creative and inventive art

October 14, 2022 14:11
sederbonnet 2
5 min read

The impish artist Danielle Durchslag smiles at me over our Zoom conversation — and breaks into song.

It’s not just any song, either. It’s an improbable love song, written by the great composers of Cabaret, Kander and Ebb. And it is a love song to cake.

Properly speaking, it is an affectionate and funny tribute to that most quintessential of American cake brands, Sara Lee.

For more than 50 years the Sara Lee Corporation was synonymous with the desire of American housewives to buy something appetising from the supermarket, put it in the freezer, and then whip it out to impress family and friends at every occasion. The ultimate convenience dessert. Pah, take that, Betty Crocker

Durchslag sings: “There’s a lady living somewhere/Where it is, I do not know/But I long to write and tell her/That I love her so/I believe I might do mayhem/Yes I might destroy myself/If I ever found her missing/From my grocer’s shelf…

“Sara Lee, Sara Lee/ Your brioche just fractures me/ Give me a taste of your Cherry Danish/I love my mother but you can’t compare/ Not with Sara Lee”.

Who, says Durchslag, doesn’t want to talk about cake? But we are in fact talking about Sara Lee and cake because the company, founded by Durchslag’s great-grandfather, Nathan Cummings, in 1935, became the source of her family’s great wealth — and that wealth, specifically as it relates to Jews and being one of “the one per cent, of extreme privilege”, is the focus of Durchslag’s playful, creative, and inventive art.

This week, during London’s annual Frieze week, Durchslag opened her first solo art show outside America. Chosen is a curated selection of video and film pieces, together with still-life installations, on display at the Four Corners Gallery in Bethnal Green until October 15.

The event follows hard on the heels of a visit by Durchslag and her husband to the Biennale art shows in Venice.

The core video in the London show is her short film Eleanor of Illinois, featuring the Broadway and West End star Judy Kuhn and the dialogue of the “uber-WASP” Katharine Hepburn, in the watershed film The Lion in Winter.

Durchslag’s central thesis, which filters through most of her work, is that when Jews came into serious money — as did the heirs to the Sara Lee fortune, and the heirs to other multi-millions — they aped their non-Jewish counterparts. This, she calls “WASP drag”, or Jews “cos-playing” non-Jewish aspirations. So Eleanor of Illinois is a rich Jewish matron expecting her disaffected daughter home for Pesach. And — as imagined by Durchslag — this is a

Seder night with all the non-Jewish trappings. A three-row pearl necklace at her neck, Eleanor nervously adjusts cutlery settings at the Seder table, but you can pretty much bet your boots that this is a table at which lobster is going to be served.