For one night only, artist Joanna Gilbert has collaborated with TFL and Cushman & Wakefield to turn Unit 6, Station Parade, Southgate, with her pop up show, entitled Nothing To Buy.
The forty year old artist, who is currently studying for a Masters in Fine Art at Chelsea College of Arts, is interested in hyper-consumerism and how consumerist desires merely result in short-lived satisfaction. She believes that once we purchase an item, we are right back to where we began- just wanting more.
Joanna Gilbert is exploring notions such as: Are we consuming for the sake of consuming? What if we consumed a vacant space? How would that impact our desire to purchase if there is nothing to purchase?
With a penchant for sheen and luminosity, Joanna Gilbert’s pop-up show aims to be an intervention between retailers and consumers. By projecting only colour and light from the vacant shop (there is nothing to buy) the window shopper becomes a passerby, making a memory of the space as it is lit up for a single night.
