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Start-up transforming online retail

They’ve developed ground-breaking technology, but believe success lies in Tel Aviv

January 13, 2014 15:49
Joel Freeman

ByRosa Doherty, Rosa Doherty

2 min read

Two north-west London-based Jewish entrepreneurs are turning to Israeli technology to develop their online fashion company.

Joel Freeman and Daniel Murray, both 28, launched Grabble, a hybrid fashion and social media platform, in April 2013.

Users are invited to “grab” items of their choice into the increasingly popular website server and compare prices of the product.

Now the duo are taking the company to Tel Aviv to keep up with the competitive global start-up industry.