Life & Culture

How to give yourself a decent ‘drenching’

In 2024, we are wearing one colour – neckline to hemline


In the brave new world of fashion we now inhabit, one of the considered ways to get dressed in Spring 2024 is in colour.

But with so many colours seen on so many runways – red at Roland Mouret, Alexander McQueen and many others; cobalt at Roksanda, Emilia Wickstead, McQueen and others; pink and orange at Stella McCartney; peach at Gucci; yellow at Bottega Veneta and Carolina Herrera – it is not about what colour we wear, but how we wear it. And in 2024, we are wearing one colour – or tones of that colour – neckline to hemline in a statement way. AKA “drenching.”

Many brands at many price-points, including MaxMara, Me + Em, Boden, Plumo, Monsoon, River Island, M&S and Zara, are offering trousers, skirts and top halves that can be put together for colour saturation. Alternatively colour-drenching can be effortless with a solid-colour dress – ideally with a maxi or low-mid-calf hemline for maximum drama. Find them in vibrant hues, pales and pastels at many brands and labels, including Me + Em, Jasper Conran, The Reformation, Boden, Cos, and Zara.

To intensify the saturation, add an extra layer (or two) in the same colour, such as an oversized scarf or a jumper tied cross-body or draped round shoulders, or a blazer or lightweight coat. Some brands colour-coded these for “drenching.” They include Me + Em (pink blazer, £325 maxi skirt or wide-leg trousers); M&S (blue denim trench, £79.99, and wide-leg jeans) and Zara (khaki shirt £33 and slouchy trousers £36).

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