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The Jewish Chronicle

Let’s hear it for Moses and Jay

March 26, 2009 13:01

By

Joe Joseph

2 min read

You know how people say that if Shakespeare were living today he’d be writing scripts for EastEnders? Or that if Mozart had been born 30 years ago he’d be composing advertising jingles?

Well, maybe if Moses were being handed the Ten Commandments in 2009 and he was worried about how tough it might be to sell such a menu of self-discipline to the Israelites, he, too, might opt for a more contemporary way to reach his target audience. Maybe he would follow the example of Barack Obama.

Obama turned up on Jay Leno’s The Tonight Show. The strategy behind the first guest appearance by a serving US president on a chat show was to sketch out — in a less formal setting than a White House lectern — the belt-tightening American people face if they are to survive the financial tornado ripping through their economy.

Maybe Moses selling the Ten Commandments would go like this…