Jewish charities join together for seasonal ‘John Lewis-style’ film

The Jewish Chronicle gets a cameo appearance in the Brighter Together charity campaign film (Photo: CC Comms)[Missing Credit]

Rachel Creeger, known for being the only practising Orthodox Jewish woman on the UK comedy circuit, also makes a guest appearance in the film, frying latkes at the Chanukah party.

Since its release on earlier this month, the film has been embraced by community leaders, buoyed by how it promotes collaboration from all across the Jewish charity sector and wider community - especially given that all of those who made an appearance did so free of charge.

Rabbi Elchonon Feldman of Bushey United Synagogue said: “This is what Jewish illumination looks like and it’s why no scourge of hateful divisive darkness can ever come close to dimming our light. Watch this short video and kvell”.

Adam Selwyn of CC Comms, who directed the project, said that the project has taken on an extra layer of meaning since Sunday’s terror attack on Bondi Beach. “It’s a love letter to the amazing charities featured, but it has now come to carry a wider message of unity and hope for a shaken but resilient community”, he said.

The project’s intention was to mirror the UK’s annual Christmas advertising campaigns from companies like John Lewis, but for a Jewish audience – and made with a zero-budget.

Watch ‘Brighter Together — The Mascot Massive Chanukah Film’ by clicking here.