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By

Rabbi Aaron Goldstein

Opinion

The shop that Moses built

March 2, 2013 20:42
4 min read

The Israelites enter the shop that Moses built. They have dreamt of seeing the product that stands inside – freedom. They glimpse it inside of the store and imagine what it might feel like in their deepest soul.

They seek what is currently outside of their concrete vision in the deep recess of the shop’s rear and then he appears draped in flowing white robes a prince’s finery combined with a fiery purposeful countenance. The theatre provides assurance of some future award ceremony.

Now Moses hardly spoke but muttered in the ear of the salesman whose name tag announced 'Aaron.' What a smooth talker. The product sold itself and what price could one put on freedom? However the one who sealed the deal was the real product brand. His humble strength penetrated the doubts of their faltering courage; the comfort in Moses who quietly stood by with the hekhsher - the kosher, fit for purpose stamp of authority that a pharaoh and his daughter had embroidered on his breast – an aura of power endowed by upbringing in a palace.

The brand was strong, the salesman slick, the CEO well-known, the theatre of the sale enthralling. The Children of Israel bought in to the deal.

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