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Opinion

Reflections on an extraordinary fundraising campaign

February 9, 2012 11:13
2 min read

Over the past two months, I have had the privilege to be part of one of the most inspiring demonstrations of collective action and Jewish values that could be conceived of by any Jewish Society. From the moment Rebecca Schapira uttered the idea to me in the informal, yet ever so glamorous, setting of her kitchen, to the spectacular event on February 1, the entire journey has been extremely exciting.

What manifested itself was an event in which 100 Jewish students raised over £100 each with all the money being split equally between Tzedek, Save a Child's Heart, One Family, Tikvah, Age UK, Aegis, Chaplaincy and the Union of Jewish Students.

This culminated in an evening which consisted of a huge game of Twister between all of the 100 for 100 participants, with the winner receiving a free return flight to Israel courtesy of El Al and UJS, and copious amounts of cake, crisps and alcohol being consumed before an amazing time at Nottingham's most popular clubbing night.

But going back to its conception, it seemed like there was a pretty high mountain to climb, with the most frequent question from friends and other students being, "It's a great idea in theory, but how can you be sure that you will get 100 Jewish students to commit to investing their time and effort into something like this?"