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Opinion

Pop goes the Fresser — or how to make award winning popcorn

My Oscar would have gone to Joe & Seph's for best cinema snack — it's addictive.

March 7, 2018 14:48
Caramel and Espresso flavour - with bubbles
2 min read

I get invited to quite a few product and restaurant launches. Most of the time I have to say no. Mummy duties and life outside of the London bubble don’t always facilitate early evening gallivanting.

One invitation landed in my inbox and I didn’t have to think twice. It was from Joe & Seph’s, the popcorn people.

A family business, founded by Joseph Sopher, is truly a Mom and Pop-corn success. Joseph fell in love with US-style popcorn when on business trips and ruined countless saucepans in his quest to emulate it. Early retirement didn’t suit him and, in a lightbulb moment, he decided to start making and selling his own version. Joseph, his wife Jackie and son Adam took it to the Good Food show at Olympia in 2010, and with a few hours they had sold out. The rest, as they say, is history. It has been a constant on the shelves of Selfridge’s Food Hall since 2011 and can be found on airlines, in hotel rooms and cinema food counters in the UK and abroad. Read the full story here.