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Zionist Federation says pro-Israel adverts were rejected by TfL

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The Zionist Federation has claimed an advertising campaign in support of Israel was rejected by a number of organisations following the Gaza conflict.

It said Transport for London had refused to run adverts comparing Hamas to other terrorist groups including Islamic State on the London Underground because they were “too controversial”.

The ZF had ear-marked £12,000 to run the adverts following the rise in anti-Israel activity in Britain this summer.

It had hoped to “place Israel’s actions in the context of the wider struggle against religious extremism in the Middle East”, the organisation said.

After being rejected by TfL it approached billboard companies across Britain but found that three draft adverts were turned down.

ZF director Alan Aziz said: “We are very disappointed that these adverts were rejected, especially given the prominence of DEC’s Gaza appeal adverts which appeared on the underground and buses, adverts which inadvertently supported the notion that Israel was waging a war on innocent children rather than targeting a terrorist infrastructure.”

A TfL spokesperson said: “The adverts submitted for display on our network by the Zionist Federation were not approved by our advertising contractor, Exterion Media.

"Exterion rejected the advert as it contravened our advertising policy which states that adverts will not be approved if they relate to a political cause.”

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