Apprentice runner-up Luisa Zissman has joined the executive board of a leading Jewish charity.
The cup-cake company boss will work with Laniado UK to raise money for Laniado Hospital in Netanya, Israel.
Mrs Zissman said she was “excited” to be part of “an incredible charity. I cried while watching a hugely touching video about its work. We will do great things together”.
The 25-year-old businesswoman reached the final of this year’s series of The Apprentice, but was beaten to the prize of £250,000 and a chance to work with Lord Sugar by Northern Irish doctor, Leah Totten.
