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Why Dyson's Israel link is a breath of fresh air

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A device created by British engineering giant Dyson will be able to help combat dangerous levels of air pollution in homes thanks to a partnership with an Israeli technology company.

The UK firm joined up with Haifa-based company BreezoMeter in developing an app which links directly to Dyson's new Pure Cool Link fan, allowing users to know how the air quality, humidity, temperature and even pollen count around them compares with outdoors.

Dyson's Hugo Wilson, who managed the project's design, said the choice to work with BreezoMeter was "obvious" because "Israel is one of the key technology hubs of the world".

He praised BreezoMeter for its clever use of air quality data gained from thousands of sensors around the world.

The Israeli firm's co-founder, Ziv Lautman, said the information it was providing would give the users of the fan greater control over their environment.

"It will empower people to take control of their wellbeing, and is a great opportunity for us to help people to breathe easier," he said.

He added that working with a global brand such as Dyson "would throw open doors" to the Israeli company.

Nearly 9,500 people in the capital die early every year from long-term exposure to pollutants, according to a study by the Greater London Authority and Transport for London.

The partnership is one of more than 80 formed by the UK Israel Tech Hub at the British Embassy in Tel Aviv, and followed Dyson's visit to Israel in May 2015.

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