
The people behind the action, calling themselves the “Special Patrol Group”, described Puma as “the main sponsor of the Israeli Football Association (IFA) who have teams in illegal settlements, based on stolen Palestinian land.”
Describing its actions as “subvertising”, it called for people to attend an upcoming protest outside a Puma shop over the coming weekend.
The official Boycott Divestments and Sanctions (BDS) Facebook page also promoted the stunt, calling for people to take part in a “Global Boycott Puma Day of Action” this Saturday.
A TfL spokesperson told the JC that “these adverts are absolutely not authorised by TfL or our advertising agent Global. It is fly posting and therefore an act of vandalism which we take extremely seriously.
“We have instructed our contractors to remove any of these posters found on our network immediately.”