A Jewish schoolboy's unique ability to find ultra-rare items of designer clothing has seen him become the newest personal shopper of some of the worldβs most famous footballers.
Sam Morgan, who attends fee-paying Immanuel College, has revealed how he has used social media and video games to βmeetβ superstars Harry Kane, Dele Alli and Paul Pogba.
This week the 17-year-old revealed that his company, SM Creps, is linked to an exclusive international network of clothing suppliers, which enables him to procure hard-to-find items from designer lines.
Sam with Arsenal playmaker Mesut Γzil
After sitting AS-Level exams in maths, economics and psychology, the teenager spent part of his summer in Paris with the French national football team after their World Cup triumph.
Sam told BBC Sport this week: βDele Alli introduced me to multiple England people. It just went from one to player to another player, and as long as you provide a good service you're set.β
His big break came when Arsenal reserves player Cohen Bramall, his first client, introduced him to teammates Chris and Joe Willock, who in turn introduced him to more players.
Tottenham Hotspur's Dele Alli is one of Sam's most high-profile customers
His companyβs Instagram account, which now boasts more than 70,000 followers, began to attract attention once he began supplying members of the England football team.
Many of his high-profile clients, including Arsenal stars Pierre-Emerick Aubameyang and Alexandre Lacazette, drive to his parents' North London home to pick up their clobber, and a pose for a photograph on the stairs.
Footballers have been known to fork over up to Β£22,000 at a time to the youngster, whose client list has ballooned even further thanks to online multiplayer game Fortnite, which has proved hugely popular with teenagers and footballers alike since its 2017 release.
The North London schoolboy even spent time with World Cup winner Paul Pogba in Paris
He said: βPlaying Fortnite is crazy because it's got me so many more clients. If I'm playing with one player, another player can join.
βFor example, I was playing Fortnite with [Manchester City midfielder] Kevin De Bruyne and before I knew it, he was asking for a couple of bits. I was with him two days later.
βI enjoy hustling and getting that sale and literally just personal shopping. I have a broadcast list on WhatsApp and every playerβs on there.β
