Fashionistas take note. Next month, 50 top brands from the fashion world will be showcasing their goods at a unique press event.
The new concept, called Fashion Press Week, is the brainchild of fashion PR Sam Fearn.
The aim? To improve communication between the industry and the press.
Ms Fearn, the founder of Fearnhurst PR, tells People: "I found it very frustrating that the press were invited to over 500 press days each season, but because there are so many, they weren't always able to attend. It seemed so obvious to bring all the top brands together under one roof. People keep saying they can't believe that it hasn't been done before. It's more cost-effective for the brands and easier for the press."
A mother-of-two, Ms Fearn set up her company nine years ago. She previously worked at Weber Shandwick where her work was nominated for several PR awards.
Fashion Press Week: November 3 and 4 at the Saatchi Gallery in London.
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