After Ali G, Borat and Bruno, Sacha Baron Cohen looks set to add another hilariously offensive alter-ego to his roll call of comedy personas.
The comedian and actor is turning his attention back to English stereotypes and creating one of his most controversial characters to date: a northern football hooligan.
Following the format of his other “mockumentaries”, Mr Baron Cohen will attempt to pass himself off as a football thug in real-life situations.
As well as hurling abuse at players and referees from the stands, he will be interacting with members of the public and celebrities, all in the pretence that he is making a documentary.
