A billionaire US businessman and media figure has some advice for news reporters and denizens of social media: ignore Donald Trump.
The American president’s regular pronouncements via Twitter, especially late-night meltdowns where the Commander-In Chief becomes decreasingly coherent as he settles petty scores with journalists and news organisations, make headlines almost every week.
But Mark Cuban, Jewish owner of the Dallas Mavericks and a regular on Shark Tank - US TV’s equivalent of Dragon’s Den - thinks the news media should ignore the president's tweets and address more important issues, such as how to help America’ beleaguered working-class families.
Mr Cuban said the media need to understand how President Trump tries to "deflect and misdirect" attention.