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Israel sells snow to Swiss

September 19, 2008 11:55

By

Simon Round,

Simon Round

1 min read

A few years ago there was a legendary story about the British company which was selling sand to the Arabs. Now, here is one to top it: Israelis are selling snow to the Swiss.

An Israeli company has flogged the IDE Snowmaker to Switzerland. It will be deployed in the Swiss town of Zermatt from next month. Israeli snow comes at a higher cost than the natural stuff - the machine costs over £1 million.

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