A campaign aimed at raising awareness of Gilad Shalit's plight has been launched around the country.
Advertising vans, emblazoned with Sergeant Shalit's photograph and story, will drive around prominent locations in London and Manchester for the next fortnight.
The Israeli Embassy, working with 10 Jewish community organisations, hopes that the initiative will inform the British public about the Israeli soldier's treatment at the hands of Hamas.
The 24-year-old has been held for more than four years and denied all visits, including from the Red Cross, in breach of international humanitarian law.
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