One of the organisers of the Tel Aviv in London festival has suggested that a similar reciprocal event could be held in Israel.
Thousands of people attended the four-day TLV in LDN event which started last Friday and featured including sold-out concerts, an art display and a food and drink festival at the Roundhouse in Camden.
The concept was dreamed up after a meeting between former London mayor, Boris Johnson and his Tel Aviv counterpart, Ron Huldai, two years ago. It was brought to fruition via the Israeli Embassy, and the philanthropic efforts of entrepreneur, Marc Worth.
Mr Worth said this week that the festival had “way, way exceeded all expectations”, saying it was a “huge success”.
He added: “If we did another event it would not be next year. It just takes too long to plan, so we’d be looking at 2019 now. But there’s no reason why we can’t have a ‘London in Tel Aviv’ event.”
The intention of the event in the UK capital, had been “to show people that Israel isn’t the bombs and bullets and all the bad stuff you see in the media,” Mr Worth said.
“I absolutely think that a lot of people just don’t understand Tel Aviv and Israel. I think most people would be surprised how similar it is to other European cities you might visit.
“If this results in a few hundred people jumping on a plane and going to Israel then I would be happy.”